Privacy Policy

​

Magic Mirror

​

1. Introduction

Magic Mirror (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you use our rental services in the United Kingdom.

​

2. Information We Collect

We may collect the following types of personal data:

• Contact information (name, address, phone number, email)

• Payment details (processed securely via third‑party providers)

• Rental history and booking information

• Communications between you and Magic Mirror

• Website usage data (cookies, analytics, IP address)

​

3. How We Use Your Information

We use your information to:

• Manage bookings and deliver rental services

• Process payments and send invoices

• Communicate updates, confirmations, or support information

• Improve our products, website, and customer experience

• Comply with legal or regulatory obligations

​

4. Legal Basis for Processing

We process your personal data under the following lawful bases:

• Performance of a contract

• Legitimate interests (e.g., improving services, preventing fraud)

• Compliance with legal obligations

• Consent (for marketing communications)

​

5. Sharing Your Information

We may share your data with:

• Payment processors and financial institutions

• Delivery and logistics partners

• IT service providers (website hosting, analytics)

• Legal authorities, where required by law

We do not sell your personal information.

​

6. Data Storage and Security

We store your data securely and implement measures to protect it from unauthorised access, loss, or misuse. Personal data is retained only as long as necessary for the purposes described in this policy or to meet legal requirements.

​

7. Your Rights

Under UK data protection law, you have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion of your data

• Restrict or object to processing

• Data portability

• Withdraw consent for marketing at any time

To exercise any rights, contact us using the details below.

​

8. Cookies

Our website may use cookies or similar technologies to improve your browsing experience and analyse site traffic. You can manage cookie preferences through your browser settings.

​

9. Third‑Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices of third‑party websites.

​

10. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

​

11. Contact Us

For questions or requests regarding this Privacy Policy or your personal data, you can contact us at:
info@magicmirror.co.uk